QR Codes are 2D matrix barcodes which, when scanned with a smartphone, such as an iPhone or Android device, redirects the customer to a mobile-optimised for further product information. QR Codes provide a method of instant information retrieval for customers, increasing the chances of making a successful transaction.
QR Codes can be printed, projected or even painted on virtually any surface, making them the perfect medium upon which to build a mobile marketing campaign. QR Codes can be deployed on virtually any medium, from business cards to buses, mouse mats to movie trailers allowing a wide variety of potential brand interactions to customers regardless of their location – all they need is their phone.
By the end of 2011, 50% of the mobile phones in circulation will be so-called smartphones, capable of high resolution photography and accessing the mobile internet. The brands which successfully establish themselves in this channel will be those that corner the mobile commerce marketplace. The US market is currently worth $6 billion annually, but is expected to grow to $31 billion within the next five years. Customers are keen, but businesses must be ready to capitalise.
The QRIDG.net analytics platform is fully scalable, allowing for the management of a single code deployment to running multiple campaigns for various clients with several codes in circulation. The tools provided allow marketers to gain a fully-rounded picture of their mobile website visitors allowing for fine tuning and improvement of marketing strategies on the fly.
To find out more about how QR Codes could help your business explode onto the mobile commerce marketplace, please visit www.qridg.com to sign up for your free starter account today.
Tags: Mobile Marketing, Qr Codes, Marketing Campaign, Analytics, Website Visitors, Information Retrieval, Free Starter, Movie Trailers, Next Five Years, SmartphoneGet your FREE account today!
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What is a QR Code?
The goal of QR code technology is to turn brand impressions into an interactive exchange in under 10 seconds. – Patrick DonnellyIt is now being used for marketing in the mobile phone industry. Some mobile phones have QR Code scanners built in, and when they scan a QR Code they get back the information contained in the code.
Tracking & Data
Our application; available in QR Code or Datamatrix, enables you to track the effectiveness of 2D barcodes deployed in the offline world.
We can generate the 2D barcodes for you, and gather analytical data when people scan them allowing you to view daily, weekly, monthly and yearly scans, along with the locations they were scanned from, and phone models that were used. 
