- Print your QR in a shirt and link it to flickr, twitter, a blog, etc…
- Stick your QR where people can spot it.
- Link your business card to your CV, vCard, website, presentation, etc…
- Publish it on a brochure, magazine, etc and link your QR to whatever you want.
- Link your products to a promo video or to special offers
IDGlabs Solutions added quick response (QR) code printing capabilities to its digital label and packaging portfolio.
Consumers have come to expect a level of connectivity and intimacy with brands that is being driven primarily by social media platforms. The QR code is the next iteration of this.
QR codes are already widely used in Japan; however, they are just starting to be used in the United States.
The 2D code has a URL imbedded, and when the code is scanned, using a SmartPhone or web cam, it launches dynamic content. Shoppers can then instantly view videos, sell sheets, extended content, newsletters, recipes, coupons or Facebook pages at the point of sale.
According to Analitycs Report, more than 42 percent of SmartPhone customers have used their phone to get product information in stores.
Value and practical application of 2-D codes…
In full disclosure I am passionate about these little square nuggets, but not for the reasons you may guess. I am not saying that QR codes are going to revolutionize the future. Rather they are the link to a future that is still just out of reach for the modern day consumer and vendor. QR codes are merely a step in the right direction to enhance mobilized communication – they are the VCR to link us to the DVD. I assure you they are not a beta player. If you can integrate QR codes into your current IT and communications strategy, there is a large potential return, at a minimal investment.
Here are some advantages of using QR codes:
- Free to create and use – open sourced technology
Compact with a high error tolerance
Data can be ANYTHING
Hard-linked codes can connect to variable data
An intimate targeted experience (UX)
Already widely used in Asia – thus a capacity for global integration
Will encourage the adoption of mobile web content and design
Applications for business use:
- Print and web integration
Geo-centric kiosks or displays
Storefronts and coupons
Computer screen to phone interactions
Have QR Questions? Leave them in the comments section below.